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Michal Novacek

Mobile App Analyst

You may have heard that measuring mobile apps is complex, difficult and almost impossible. It's not like that :-)

 

I have a lot of experience in measuring mobile apps. Whether those that are used by hundreds of thousands daily users or even smaller ones that are used by units of users. 

Did you know, that mobile apps have 2x higher conversion rate than websites? Let me know, I would be happy to help you to collect such a data and have a discussion how to activate the data.

I will help you in the following areas:

 

  1. Marketing analytics - attribution of marketing channels

  2. Measuring mobile applications

  3. Configuration of measurements according to user consents

  4. Measurement quality

  5. Reporting

  6. A/B testing

  7. Any other mobile app measurement challenge :-)

Tools I work with:

  • Google Analytics 4 (Firebase)

  • Google Cloud Platform - Google BigQuery

  • Google Looker Studio

  • Keboola

  • AppsFlyer, Adjust

Phone 

Email 

Billing information

+420 731 528 564

ID: 05109388

VAT number: CZ9605163689

Chabařovická 1329/9, 182 00 Prague 8, Czechia

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